Celebrating the Hunt for 25 Years

It all began at deer camp in the woods of Wisconsin, with a simple goal: to make comfortable, everyday apparel for hunters to wear in and out of the woods. What started as a modest tri-fold catalog with a few well-made jackets and flannels quickly found a passionate and loyal audience. It wasn’t long before the “Original Deergear” became a success, and more importantly, America’s number-one source for flannel shirts.

Welcome to Deer Camp

From functional and stylish hunting gear to cozy, comfortable casual wear, Legendary Whitetails has everything for everyone who is at home in the backwoods as much as they are their own backyard. After 25 years, we’re proud to be one of the only (and growing) independent outdoor outfitters in the country. Our mission remains the same: to bring high-quality clothing that makes people feel like a legend without breaking the bank.

We appreciate enthusiastic customers (like you), and we want your shopping experience to be as enjoyable as possible. Explore our extensive catalog of one-of-a-kind products that let you celebrate the hunt - all year round.